2014 News

2014 ProZone - Numbers

05/12 - 2014

The turnout of the first Nordic Cine ProZone would have put any major Hollywood blockbuster set to shame. The sheer amount of cinematographic hardware present could easily have filmed more than 3 full-fledged feature films.

A numerical overview

  • 1 area (in)

  • 3 days  (with)

  • 6 supporters,

  • 13 official exhibitors (and)

  • over 30 high end cameras (on)

  • over 40 tripods (supporting) 

  • Over 60 lenses ranging from broadcasting, cine and anamorphic (and)

  • Hundreds of mechanical and electronic accessories (with)

  • A 4K Projector (viewed by)

  • Over 380 seminar and screening attendants, (and distributed)

  • Over 450 copies of “in the zone” booklets was host to 

  • Over 9500 visitors, from still photographers to motion picture DoP’s, including rental houses and post professionals.

Suffice to say that all the people present got more then expected from the ProZone expirience, and of course next year will only get better!

Dates will be posted shortly, for pre-registration and information for 2015 please click here.


24/11 - 2014

Nordic Cine 2014 has come to a close but our work is far from over, in fact it has just started. We are already planning the next Nordic Cine ProZone, thank to all the great feedback we are confident it will be an even better show! Many many pictures and articles will be posted here and on our facebook page so keep checking in. Once again thank you all and see NEXT YEAR.



Clarion Hotel Amaranten opens its doors to Nordic Cine

30/09 - 2014

We are very happy to announce that Clarion Hotel Amaranten is Nordic Cine ProZones official hotel. The Clarion Amaranten is a member of the Nordic Choice Hotels chain, and is equipped with all the necessary facilities to make your stay as pleasant as possible.  The hotel has a SPA, a pool, gym, bars and restaurants, not to mention the prestigious Kitchen and Table. Guests can also use room service, laundry service, free wifi and express check out facility, the hotel is also pet friendly. Link to the hotell website

Clarion Hotel Amaranten is perfectly located on Kungsholmen in central Stockholm. The hotel is highly accessible and close to Stockholm’s major attractions – it’s just 700 meters away from Stockholm city center and a 10-minute walk to Stockholm Central Station.

 Clarion Hotel Amaranten is located on Kungsholmen, a vibrant part of the city surrounded by breathtaking lakeside scenery, with magnificent walks, attractions and shopping close at hand. Kungsholmen has plenty of stylish restaurants, bars and clubs, and offers everything from laid-back pavement cafés to nightlife hotspots. The hotel is also close to Stockholm City Hall and Stockholm Court House, two of the city’s most famous landmarks.

All the is left for you to do is to book a room using Nordic Cine ProZones' promotional code FOTO2130 and of us to...

Welcome you to Stockholm



SAS Official Airline for Nordic Cine ProZone

19/09 - 2014

We are very happy to welcome Scandinavian Airlines as our Official Airline and supporter of the Nordic Cine ProZone.Scandinavian Airlines or SAS has over 130 (July 31,2013) aircraft with its own tail sign and services 4 continents with regular connections. SAS is also one of the 28 members in the Star Alliance, which boasts a fleet of 4338 aircraft serving 1269 airports in 193 countries, regardless of how you look at this, the sheer size and network is impressive, even more so when one looks at the excellent track record in safety and punctuality throughout the years.

Above that though what is truly mind-boggling is the care and excellence in services offered by SAS to the traveler, regardless of the airlines size and importance in the market place. Scandinavian airlines’ 4Excellence code of conduct seems to be, at least from a customer’s perspective, thoroughly implemented in all levels and positions within the firm.

These 4 Excellences are:

  • Commercial Excellence: Do the right things that the customer is willing to pay for and make us the natural choice for Nordic travelers.
  • Sales Excellence: Increase cost-efficiency and achieve higher levels of loyalty among both companies and travelers. Sales are about relationships and not only transactions
  • Operational Excellence: Ensure we (SAS) deliver the highest quality and cost-efficiency based on customer value.
  • People Excellence: Realize the full potential of employees through strong leadership and cooperation on shared goals.


With these guidelines, which might we dare say, are very similar to ours, we feel we have a found a sound partner and are very proud to have them on board.

All that is left now is for you to use event code SE1430 and click here, and for us to…




The 80's and Digitial Cinematography 

08/09 - 2014

The 80’s were a period of technological innovations in many fields, with the creation of the machines like the Comodore 64, Macintosh 128k, the Walkman and the rise of VHS. In the motion picture industry the 80’s were marked by the adoption of “high concept” films and thus the rise of blockbuster movies, with the highest US grossing film being ET. The raise and importance of cinematography pushed its boundaries, fueled also by advancements in technologies, the stage was set for the pioneers of digital cinematography.

In the late 1980s Sony began marketing the concept of "electronic cinematography”, utilizing its analog Sony HDVS Professional Video Cameras. The effort met with very little success. However, this led to one of the earliest digitally shot feature movies the Italian made Giulia e Guilia, which was produced in 1987 by Peter Del Monte. It wasn’t until 1998 with the introduction of HDCAM, that “electronic” was replaced with “digital” to what we know today as digital cinematography, and started gaining momentum in the market.

In May 1999 George Lucas challenged the supremacy of the movie-making medium of film for the first time by including footage filmed with high-definition digital cameras in Star War Episode I: The Phantom Menace, the digital footage blended seamlessly with the footage shot on film and he announced later that year he would film its sequels entirely on a digital medium. Digital Projectors were also installed during that year in four theaters for the showing of The Phantom Menace. In May 2001 Once Upon a time in Mexico became the first well-known movie to be shot in 24 frame-per-second high-definition digital format, partially developed by George Lucas using a Sony HDW-F900 camera. In May 2002 Star Wars Episode II: Attack of the Clones was released having also been shot using a Sony camera, the ball had started to roll.

In 2009, Slumdog Millionaire became the first movie shot mainly in digital to be awarded the Academy Award for Best Cinematography and the highest grossing movie in the history of cinema, Avatar, not only was shot on digital cameras as well, but also made the main revenues at the box office no longer by film, but digital projection.

Today, digital cinematography, have surpassed traditional video in resolution, dynamic range, format and has established new ways of movie making. With the leaps that have been accomplished in the field within the last 8 years, and with the mainstreaming and seamless integration of visual effects, movie going has never been more exciting.  



How did it all begin?

02/09 - 2014

The creation of movie magic has always had much appeal and has always been enticed with stories of extremes and at times unbelievable circumstances, but rarely does one ask… how did it all begin?

The answer, amazingly enough, that question is only one word… a bet!

Lets take it from the top though.

Its no secret that the first steps of cinematography was photography, and in turn was camera obscura.

 Aristotle described how sunlight passing through a small hole projected an inverted image on the wall of a darkened room, the oldest known reference to the camera obscura.

 The roots of modern photography trace back to 1816, when Nicephore Niepce, a French lithographer, experimented with recording images on metal plates coated with a sensitized material. Niepce subsequently collaborated with Louis Jacques Mande Daguerre in the development of the world's first practical photographic system. They recorded clear, sharp images on silverized copper plates. They gave their invention to the French government, which put in public domain.

 By that time William Henry Fox Talbot from England had invented a process of making positive prints from negative images but it was another Englishman, Richard Leach Maddox in 1871, which discovered the crucial building block of modern photography. He discovered that silver halide crystal is extremely effective in capturing light.

An Englishman named Eadweard Muybridge made the oldest recorded attempt at motion picture photography. He was a vagabond photographer who had migrated to California. In 1872, California Governor Leland Stanford hired Muybridge to help him win a bet by proving that there were times in a horse race when all four of the animal's feet are off the ground. Five years later, Muybridge set 24 cameras up in a row along a racetrack. He attached a string to each camera shutter, and stretched the strings across the track. Muybridge chalked lines and numbers on a board behind the track to measure progress. As Stanford's horse raced on the track, it tripped the wires and recorded 24 photographs that proved that all four of the horse's feet were off the ground at the same time.

Stanford won his bet, and Muybridge continued experimenting, little did they know that they had created the first steps of the 7th art.



Cinematography in a Photo show?

28/08 - 2014

Very simply put, cinematography is motion pictures, quite literally. The word cinematography is derived from Greek were, cinema, κίνημα, kinema means "motion or movements" and graphy γραφή (graphé) representation or drawing.

Cinematography has evolved from still photography, again another word originating from Greek, were photo φῶς (phos) means light and graphy γραφή (graphé) means representation or drawing.

In essence cinematography is a succession of photographs; each frame in a film reel is in fact a sill image were, each photograph is taken at a specific interval so once played back it will give the illusion of motion. A very simple way to explain and demonstrate this is a flipbook.

Like the evolution of film, from still photography to motion picture so the evolution of the digital median followed in the same steps. The digital photographic camera is a tool that can now capture motion, making it accessible to many and thusly exploding the once niche market of cinematography. Video has been available for quite a long time but it is only recently that digital imagery has reached great clarity and detail rivaling the quality of still photography, or film.

The professional cinematographic industry has been the forbearer of new technologies, which eventually find themselves in the pro-sumer units. It is that industry, the professional cinematographic industry that drives the industry to new equipment and methods in filmmaking, it is that industry that first makes the magic happen.

The Cine Nordic ProZone reveals exactly that, how the magic happens, it shows how and with what equipment the professionals’ in the cinematographic realm achieve the stunning results they do.